Art Direction and graphic design release – New, Men. Women. No Gender.

DNA was an e-store offering a daring, directional assortment across men’s, women’s and no gender sections.

It is a unique retail concept de ned by sharply edited stories around the latest collections and trends from established and emerging labels amongst which Rick Owens, Ann Demeulemeester, Dries Van Noten, Christopher Kane, Valentino, Proenza Schouler, Rad Hourani, Yang Li, Juun.J and Marco De Vincenzo.

Each “corner” offers an alternative perspective on a designer, a trend or a product; a space dedicated to a new kind of storytelling, at once bold and accessible. delivered to more than 50 countries worldwide.

Skills Art Direction, Photography, Web Design
Client YNAP